--- title: Nationwide celebrates it's 280th birthday (in dog years that is)! description: Celebrating pet 40 years of pet insurance image: https://companionpetmagazine.com/hubfs/c1920_lassie.jpg --- [![Nationwide Logo](https://companionpetmagazine.com/hubfs/Image%201@2x.png)](https://companionpetmagazine.com/) ![The Companion Magazine Logo](https://companionpetmagazine.com/hubfs/commpasslogo.jpg) - [The Companion Magazine](https://companionpetmagazine.com) - [Previous Issues](https://companionpetmagazine.com/issues/previous) - Topics - [Member stories](https://companionpetmagazine.com/tag/member-stories) - [Research data](https://companionpetmagazine.com/tag/research-data) - [Pet care](https://companionpetmagazine.com/tag/pet-care) - [Extra treats](https://companionpetmagazine.com/tag/extra-treats) - [Promotions](https://companionpetmagazine.com/promotions) - [Member Perks](https://companionpetmagazine.com/member-perks) [Spring 2022](https://companionpetmagazine.com/topic/spring-2022) # Nationwide celebrates it's 280th birthday (in dog years that is)! ![Picture of By Nationwide](https://companionpetmagazine.com/hubfs/NWLogos_Vert_NW_3C.svg) [By Nationwide](https://companionpetmagazine.com/author/about-us) - - - If you’re old enough to remember where you were in 1982, then you’ll remember that’s the year Michael Jackson released his “Thriller” album, the television series “Cheers” debuted, and “E.T. the Extra-Terrestrial” made us cry at the movies. It’s also the year Nationwide — then known as Veterinary Pet Insurance (VPI) — issued the first pet health insurance policy in the United States to TV’s “Lassie.” The occasion was marked with a press conference on April 8, 1982 featuring the famous collie at the podium. From its founding by a group of veterinarians four decades ago, Nationwide now protects more than 1.1 million pets, and the roster of insured animals include more than just those that are furry and four-legged. As the only U.S. pet health insurer that provides coverage for avian and exotic animals, Nationwide serves a wide range of pets. - Behind dogs and cats, rabbits and guinea pigs are our third and fourth most popular species. - Bearded dragons are the most popular species among our reptiles. - Among our feathered friends, cockatiels are the most common type of bird. In other historical “firsts,” Nationwide began offering pet health insurance as a voluntary benefit in 1999. Today, 9,000 companies and associations, including half of the Fortune 500, offer Nationwide pet health insurance as a voluntary benefit for employees. “It is an honor and privilege that millions of pet families have trusted us with their precious pets over four decades,” says Nationwide’s Chief Pet Officer, [Heidi Sirota](https://news.nationwide.com/heidi-sirota/). “We are committed to creating innovative pet protection solutions that deliver more care for more pets for many years to come.” ![](https://companionpetmagazine.com/hubfs/AdobeStock_205702776%20(1800x1000).jpg) ### Enjoy Nationwide Perks The Nationwide Perks program introduces great deals and discounts to pamper your pets and more. Amplify your savings and enhance the wellbeing of yourself and those you love. [Get the app](https://downloadapp.nationwide.com/PKX4/ccd02a75?c=Marketing&af_c_id=Perks&af_adset=Pet&af_adset_id=Perks%20Ad%20Apr&af_ad_id=NWM-0050&deep_link_value=perksandrewards) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) ![](https://companionpetmagazine.com/hubfs/Spring%202023/Spring_LPThumb_Intro.jpg) ##### Add-a-pet Take advantage of your multi-pet discount when you add a pet to your policy. When covering two or three pets, you can receive a 5% discount. When covering four or more pets, you'll save 10% on your base premium. Visit the member portal to add a pet.  [Enroll a new pet](https://companionpetmagazine.com/issues/spring-2022/my.petinsurance.com) [Extra treats](https://companionpetmagazine.com/topic/extra-treats) ## Check out some of our other posts! ### [2025 pet gift guide: Best picks for the holidays](https://companionpetmagazine.com/2025-pet-gift-guide) Celebrate the season with gifts that combine health, sustainability, and fun for your ... ### [Making a paw-sitive impact at Nationwide Children’s Hospital](https://companionpetmagazine.com/issues/holiday-2025/making-a-paw-sitive-impact-at-nationwide-childrens-hospital) Dogs are our steadfast companions through thick and thin. They’re also good for our ... ### [Letter from the Pet-itor: New Year’s edition](https://companionpetmagazine.com/issues/holiday-2025/letter-from-the-pet-itor) Can you hear the first notes of Auld Lang Syne ringing in your head already? This year ... ### [The rising cost of pet care](https://companionpetmagazine.com/issues/holiday-2025/the-rising-cost-of-pet-care) Research suggests that 77% of Americans are anxious about their financial situation. ... #### Subscribe to the Companion Blog! ![whitelogo](https://companionpetmagazine.com/hubfs/whitelogo.jpg) - Previous Issues - [Petinsurance.com](https://www.petinsurance.com/) - [Nationwide.com](https://www.nationwide.com/) - [![](https://companionpetmagazine.com/hubfs/Image/Image%206@2x.png)](https://www.facebook.com/nationwidepet/) - [![](https://companionpetmagazine.com/hubfs/Image/Image%205@2x.png)](https://twitter.com/nationwidepet) - [![](https://companionpetmagazine.com/hubfs/Image/Image%204@2x.png)](https://www.youtube.com/NationwidePet) - [![](https://companionpetmagazine.com/hubfs/Image/Image%203@2x.png)](https://www.instagram.com/nationwidepet/) - [![](https://companionpetmagazine.com/hubfs/Image/Image%202@2x.png)](https://www.thepethealthzone.com/) NO INSURANCE PURCHASE OR QUOTE NECESSARY. Nationwide disclaims any and all liability for any third-party product or service offered herein and Nationwide makes no warranties, express or implied, with respect to any third-party product or service offered. Your participation in any of the promotions is strictly voluntary and is solely between you and the offerer of the product or service. Nothing herein shall be deemed to be an approval, endorsement or recommendation of a third-party product or service. Although Nationwide tries to ensure that all information from third parties, whether in relation to the products, services, offerings or otherwise (“Information”) is correct, Nationwide does not guarantee the accuracy of the Information and makes no representations or warranties as to the completeness or accuracy of the Information. You agree that Nationwide shall not be responsible or liable for any third party product or service offering. Products underwritten by Veterinary Pet Insurance Company (CA), Columbus, OH; National Casualty Company (all other states), Columbus, OH. Agency of Record: DVM Insurance Agency. All are subsidiaries of Nationwide Mutual Insurance Company. Subject to underwriting guidelines, review and approval. Products and discounts not available to all persons in all states. Insurance terms, definitions and explanations are intended for informational purposes only and do not in any way replace or modify the definitions and information contained in individual insurance contracts, policies or declaration pages, which are controlling. Nationwide, the Nationwide N and Eagle, Nationwide is on your side, and vethelpline® are service marks of Nationwide Mutual Insurance Company. Third party marks are the property of their respective owners. ©2024 Nationwide. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://9062470.fs1.hubspotusercontent-na1.net/hubfs/9062470/Butterfly%20Paws.mp4", "dateModified" : "2025-12-02T23:16:58.907Z", "duration" : "PT2M43S", "height" : 1080, "name" : "Butterfly Paws", "thumbnailUrl" : "https://9062470.fs1.hubspotusercontent-na1.net/hubfs/9062470/Butterfly%20Paws.mp4/medium.jpg", "uploadDate" : "2025-12-02T23:16:43.638Z", "width" : 1920 } ```